The "Grimace Shake" phenomenon has taken TikTok by storm, thanks to McDonald's reintroduction of the famed milkshake. As with many popular trends, it raises a question: Why are these TikTok fads gaining traction so quickly? From viral dance challenges and dating customs, TikTok has a knack for propelling trends into the limelight. Recently, a limited-edition purple beverage dubbed the Grimace Shake has captured users' imagination.
To commemorate Grimace's 52nd anniversary, McDonald's relaunched the Grimace Birthday meal in the United States on June 12. Consequently, an intriguing trend emerged where individuals play dead after consuming this enigmatic purple concoction.
So what is this Grimace Shake craze all about?
The hashtag #grimaceshake boasts over 145 million views at present on TikTok, portraying videos of people posing alongside their captivating purple shake in crime scene-styled settings.
In these clips, TikTokers commence by sipping from their delightful Grimace shake and subsequently transitioning to lying on their sides as though they had regurgitated its contents. The illusion created here is one of being poisoned by the vibrant drink. Some video creators have taken things even further with elaborate props and staging choices.